• 25 shades including deep and rich tones
• Blurring, skin-like finish
• Weightless — feels like skincare
• Buildable sheer to light coverage
• Hyaluronic acid — hydrating
• SPF-free (layer with BGS for sun protection)
• SPF 50 Broad Spectrum — invisible on all skin tones
• No white cast, no grease
• Niacinamide — skin-evening while protecting
• Vitamin C — antioxidant protection
• Serum-weight — no pilling over moisturizer
• Fragrance-free
• Two Hyper Even hero products in one kit
• Travel/deluxe mini sizes
• Lower price entry point to the routine
• Gift-ready packaging
• Ideal for skincare beginners
• Cleanser + treatment pairing
• 30 shades — deep to darkest tones included
• Full-coverage, longwear formula
• Matte finish — controls oil
• No oxidation
• Under $25 — accessible price point
• Transfer-resistant
• 50 shades — deepest coverage in the industry at launch
• Soft-matte finish — no oxidation
• 24-hour longwear formula
• Sweat and humidity resistant
• Buildable, full coverage
• Oil-free
• Wide-tooth flexible bristles — gentle detangling
• Designed for shower use with conditioner
• Ergonomic handle — non-slip grip
• Minimizes breakage vs. finger detangling
• Works on all curl types 3A–4C
• Easy to clean
