• 30 shades — deep to darkest tones included
• Full-coverage, longwear formula
• Matte finish — controls oil
• No oxidation
• Under $25 — accessible price point
• Transfer-resistant
• 50 shades — matched to Pro Filt'r foundation range
• Full-coverage — no ashiness on deeper tones
• Transfer-resistant, crease-resistant
• Lightweight, non-cakey formula
• Does not oxidize
• Natural satin finish
• 50 shades — deepest coverage in the industry at launch
• Soft-matte finish — no oxidation
• 24-hour longwear formula
• Sweat and humidity resistant
• Buildable, full coverage
• Oil-free
• Wide-tooth flexible bristles — gentle detangling
• Designed for shower use with conditioner
• Ergonomic handle — non-slip grip
• Minimizes breakage vs. finger detangling
• Works on all curl types 3A–4C
• Easy to clean
