• High-pigment cream formula — visible on all tones
• Buildable from sheer flush to bold
• Melts into skin — no powder, no patchiness
• 20+ shades including deep-skin-friendly tones
• Blends with fingers or brush
• Lightweight, non-drying
• 25 shades including deep and rich tones
• Blurring, skin-like finish
• Weightless — feels like skincare
• Buildable sheer to light coverage
• Hyaluronic acid — hydrating
• SPF-free (layer with BGS for sun protection)
• 30 shades — deep and rich tones
• Full coverage, crease-resistant
• No ashiness on deeper tones
• Blendable with brush or finger
• Long-wearing formula
• Under $15 — accessible
• 30 shades — deep to darkest tones included
• Full-coverage, longwear formula
• Matte finish — controls oil
• No oxidation
• Under $25 — accessible price point
• Transfer-resistant
• 30 shades including deep tones
• Natural radiance — dewy, skin-like finish
• Buildable light to full coverage
• Hydrating formula
• No oxidation
• Under $25
• 12 shades — rich, earthy neutrals
• Formulated to show up on deeper lids
• Mix of mattes and shimmers
• Everyday wearable tones
• Cruelty-free
• Accessible price
• 50 shades — matched to Pro Filt'r foundation range
• Full-coverage — no ashiness on deeper tones
• Transfer-resistant, crease-resistant
• Lightweight, non-cakey formula
• Does not oxidize
• Natural satin finish
• 50 shades — deepest coverage in the industry at launch
• Soft-matte finish — no oxidation
• 24-hour longwear formula
• Sweat and humidity resistant
• Buildable, full coverage
• Oil-free
• 24 highly pigmented shades
• Warm-toned, Africa-inspired colors
• Pigments show up on all skin tones
• Mix of mattes and shimmers
• Cruelty-free formula
• Accessible price point for quality