I Am Magic Full Coverage Concealer
$16.00
• 30 shades — deep and rich tones
• Full coverage, crease-resistant
• No ashiness on deeper tones
• Blendable with brush or finger
• Long-wearing formula
• Under $15 — accessible
A full-coverage concealer with a 30-shade range that addresses the shade gap in affordable concealers. Deep, rich shades without ashiness. Blendable, crease-resistant formula that covers dark circles, blemishes, and hyperpigmentation on melanin-rich skin.
Scent Profile: None — fragrance-free
Size / Volume: 0.4 fl oz
Best For: Accessible concealer; deep shade range; dark circles; full coverage
Skin / Hair Type: All skin tones; dark circle-prone; blemish-prone; melanin-rich skin
Key Ingredients: Dimethicone, Cyclopentasiloxane, Niacinamide, Glycerin, Vitamin E
How to Use: Apply directly to undereye area, blemishes, or hyperpigmentation. Blend with fingertip or concealer brush. Set with powder.
Problem It Solves: Concealer shade deserts at accessible price points — no deep enough shades without going to luxury brands
