• 25 shades including deep and rich tones
• Blurring, skin-like finish
• Weightless — feels like skincare
• Buildable sheer to light coverage
• Hyaluronic acid — hydrating
• SPF-free (layer with BGS for sun protection)
• 30 shades — deep to darkest tones included
• Full-coverage, longwear formula
• Matte finish — controls oil
• No oxidation
• Under $25 — accessible price point
• Transfer-resistant
• 50 shades — deepest coverage in the industry at launch
• Soft-matte finish — no oxidation
• 24-hour longwear formula
• Sweat and humidity resistant
• Buildable, full coverage
• Oil-free
