I Am Magic Natural Radiance Foundation
$24.00
• 30 shades including deep tones
• Natural radiance — dewy, skin-like finish
• Buildable light to full coverage
• Hydrating formula
• No oxidation
• Under $25
Description
A buildable, natural radiance foundation with a dewy, skin-like finish — the luminous alternative to the matte I Am Magic formula. 30-shade range with deep tones. Buildable from light to full coverage with a radiant, healthy-skin effect.
Scent Profile: None — fragrance-free
Size / Volume: 1 fl oz
Best For: Natural finish foundation; dewy skin; deep shade range; radiant coverage
Skin / Hair Type: All skin tones; dry to normal skin; all skin types
Key Ingredients: Cyclopentasiloxane, Dimethicone, Niacinamide, Glycerin, Hyaluronic Acid, Mica
How to Use: Apply with foundation brush or damp sponge. Build from light to full coverage. Best over a primer for longevity.
Problem It Solves: Need for a natural, skin-like finish foundation with deep shade options at accessible price point
About brand
Juvia’s Place is a cosmetics brand founded by Nigerian-born entrepreneur Chichi Eburu to create vibrant makeup that performs beautifully on deeper skin tones. Eburu had repeatedly found that many mainstream products appeared dull, gray, or nearly invisible on her complexion. She launched Juvia’s Place in 2016 with highly pigmented eyeshadow palettes inspired by African history, royalty, art, and culture. The brand quickly developed a devoted following through its bold colors, accessible pricing, distinctive packaging, and strong representation of Black beauty. It later expanded into foundations, concealers, blushes, lip products, skincare, and other complexion products designed for a broad range of skin tones. Juvia’s Place celebrates African identity while proving that products developed with deeper complexions at the center can achieve global success.
