Faded Under Eye Masks

Topicals is a science-backed skincare brand co-founded by Olamide Olowe and Claudia Teng to change how people experience chronic skin conditions. Inspired by their personal experiences with concerns such as eczema, inflammation, and hyperpigmentation, the founders created products that treat visible skin issues without presenting them as imperfections to hide. Launched in 2020, Topicals combines clinically studied ingredients with bold packaging and culturally relevant communication, making effective skincare feel approachable rather than intimidating. The brand promotes the belief that all skin is good skin, including skin experiencing discoloration, texture, scarring, or flare-ups. It also supports mental-health organizations, recognizing the emotional impact that chronic skin conditions can have. Topicals provides effective skincare while challenging the shame and unrealistic standards traditionally attached to visible skin concerns.