Shampoo – Invigorating Cleanser

Founded by Michael James in 2017 and named after his grandfather, Frederick Benjamin Grooming was built on a foundational insight: Black men's hair and skin have specific needs that mainstream grooming brands consistently ignore. James set out to create a clean, petroleum-free, mineral oil-free grooming line engineered specifically for Black men — targeting razor bumps, coarse hair, and scalp health without harsh chemicals. The brand launched at Target through their Black Founders initiative, giving it immediate national retail presence. Frederick Benjamin offers a complete ecosystem of hair care, shaving, and skincare products — all clean-formulated, all designed with the Black male consumer as the primary audience. The brand has received recognition from Yale dermatologists and grooming editors for its clinical effectiveness.