The Regimen – Hair Care with Medium Brush
$12.99
A deep-cleansing clarifying shampoo that removes product buildup, excess oil, and mineral deposits without stripping moisture. Use once a week to reset the scalp before your regular routine.
Description
• Removes product buildup
• Removes mineral deposits (hard water)
• Non-stripping clarifying formula
• Restores scalp balance
• Petroleum-free, sulfate-free
• Weekly use
About brand
Founded by Michael James in 2017 and named after his grandfather, Frederick Benjamin Grooming was built on a foundational insight: Black men's hair and skin have specific needs that mainstream grooming brands consistently ignore. James set out to create a clean, petroleum-free, mineral oil-free grooming line engineered specifically for Black men — targeting razor bumps, coarse hair, and scalp health without harsh chemicals. The brand launched at Target through their Black Founders initiative, giving it immediate national retail presence. Frederick Benjamin offers a complete ecosystem of hair care, shaving, and skincare products — all clean-formulated, all designed with the Black male consumer as the primary audience. The brand has received recognition from Yale dermatologists and grooming editors for its clinical effectiveness.
