I Am Magic Liquid Matte Foundation
$22.00
• 30 shades — deep to darkest tones included
• Full-coverage, longwear formula
• Matte finish — controls oil
• No oxidation
• Under $25 — accessible price point
• Transfer-resistant
A full-coverage, longwear liquid matte foundation with a 30-shade range that goes deep enough for the darkest skin tones. At under $25, it’s the most accessible full-coverage foundation with a meaningful deep shade range. Doesn’t oxidize or settle into pores.
Scent Profile: None — fragrance-free
Size / Volume: 1 fl oz
Best For: Accessible full coverage; deep shade range; longwear; affordable foundation
Skin / Hair Type: All skin tones; oily to combination; all skin types
Key Ingredients: Cyclopentasiloxane, Dimethicone, Niacinamide, Titanium Dioxide, Mica, Glycerin
How to Use: Apply with foundation brush or beauty blender. Start at center of face and blend outward. Build for more coverage. Set with translucent powder.
Problem It Solves: Foundation gap for darker skin tones at accessible price points — full coverage options are either too expensive or don’t carry deep enough shades
