Paper Plane

Paper Plane

Brand Story

Paper Planes is a premium lifestyle and streetwear brand connected to Roc Nation — the entertainment and sports management company founded by Jay-Z. Taking its name from the paper plane motif that evokes ambition, freedom, and reaching for something higher, the brand produces elevated basics and athletic-inspired pieces: trucker hats, mesh basketball shorts, practice jerseys, polos, and knit shorts built for both performance and style. Paper Planes occupies a space between premium athletic wear and clean streetwear, releasing seasonal collections — including Summer 2026 Delivery 1 — that feel polished and culturally intentional. Every piece carries the brand’s signature aesthetic: simple, strong, and aligned with the elevated taste of the Roc Nation universe.

Brand Tags

Roc Nation, Jay-Z, streetwear, athletic, basketball, Paper Planes, premium basics, seasonal drops