Founded in 2016 by Shennel Fuller, a fashion industry veteran with over 15 years of experience at Levi Strauss & Co., Converse, and 7 For All Mankind, Miles and Milan was born from personal frustration. As a new mother, Fuller searched for minimalist, gender-neutral baby basics that supported her fashion-forward aesthetic without the typical stereotypes of children’s clothing — no neon tutus, no firetrucks, just clean, timeless pieces in black, white, and grey. Named after her niece and nephew, the brand provides key basics and fashion items that are playful, effortless, and current. Miles and Milan was featured in Oprah’s Favorite Things 2021, The Today Show, and Who What Wear, building a cult following from parents seeking elevated children’s essentials. Based in Los Angeles, the brand ships worldwide and has grown from a small onesie collection into a full children’s and family lifestyle brand.