Founded in 2017 by Tash Prendergast in Atlanta, Georgia, Lucy Lue Organics was born from a leap of faith. After years in Corporate America and the birth of her son, Prendergast left her career to build a brand she was passionate about — a premium organic baby clothing line that made sustainable, ethically produced children’s essentials more accessible and beautiful. The brand is named after her grandmother Lucille, who passed away in 2009 after a long battle with breast cancer and remained with Prendergast in spirit through every step of building the business. Lucy Lue Organics offers exclusively GOTS-certified organic cotton clothing in simple, timeless designs and modern earth tones — free from pesticides, flame retardants, and harsh chemicals. Shipped worldwide from Atlanta, the brand has grown through organic word-of-mouth, with customers praising the unmatched softness and lasting quality of every piece.