Founded by Darnell Henderson, a licensed skincare therapist and Navy veteran, HIMistry Naturals began in his South Florida men’s spa — Healthy Image Men (H.I.M.) Grooming Center — where he developed spa-grade skincare protocols specifically for men’s skin. After years of treating Black men’s skin professionally, Henderson recognized that no retail product matched the efficacy of his spa formulas. He took his clinical knowledge direct-to-consumer, launching HIMistry Naturals with a range of skincare and grooming products formulated with professional-grade ingredients at accessible price points. The brand has since partnered with Nordstrom and Amazon, expanding its reach nationally. HIMistry represents the intersection of spa expertise and men’s grooming — clinical without being clinical-looking, and deeply aware of the unique needs of melanin-rich skin.