Fear of God is the flagship luxury fashion label of Jerry Lorenzo — designer, creative director, and one of the most influential figures in contemporary American fashion. Founded in Los Angeles in 2012, Fear of God blends the language of American sportswear and workwear with the proportions and sensibility of high fashion, creating a distinct aesthetic that is simultaneously oversized and refined, humble and elevated. Lorenzo, a deeply spiritual man, draws his brand name from a Biblical concept — the idea that reverence and humility are the foundations of everything that endures. Since its founding, Fear of God has grown from a small independent label to a multi-tier brand universe: the mainline Fear of God collection, the Essentials diffusion line (which has democratized the brand’s aesthetic for a much wider audience), the Athletics performance line (developed in partnership with Adidas and now focused on basketball), and licensed collaborations with the MLB and NBA. Every Fear of God garment — from a $75 MLB Sport Crewneck to a $1,200 varsity jacket — is built on the same foundation: quality materials, intentional silhouettes, and the belief that clothes should last a lifetime, not a season.