Pro Filt’r Soft Matte Longwear Foundation
$40.00
• 50 shades — deepest coverage in the industry at launch
• Soft-matte finish — no oxidation
• 24-hour longwear formula
• Sweat and humidity resistant
• Buildable, full coverage
• Oil-free
Description
The foundation that changed the beauty industry. Available in 50 shades engineered to match every skin tone, Pro Filt’r delivers full coverage with a soft-matte finish that doesn’t oxidize or settle into pores. Sweat and humidity resistant for 24-hour wear.
Scent Profile: None — fragrance-free
Size / Volume: 1.08 fl oz
Best For: Full coverage; shade matching; longwear; melanin-rich skin
Skin / Hair Type: All skin tones; oily to combination; all skin types
Key Ingredients: Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Cyclopentasiloxane, Niacinamide, Vitamin E
How to Use: Apply with foundation brush, beauty sponge, or fingertips. Build from medium to full coverage. Set with powder for maximum longevity.
Problem It Solves: Powder blushes that don’t show up on deeper skin tones — need pigmented, blendable color that reads on melanin-rich cheeks
