404 MVP Jersey
$75.00
Style: Mesh jersey | Design: 404 ATL-themed graphics | Fit: Slightly oversized, partial crop; true to size with extra room | Model (6’0) wears Large | Print Method: DTG/DTF front, screen-printed back | Pre-shrunk | Ships in 7–10 business days
Description
An exclusive, eye-catching Atlanta 404 jersey designed to stand out. Curated by the BLK FRVR lead designer to create a 404 jersey unlike anything on the market — an instant eye-catcher for any lover of the city.
About brand
BLKFRVR — short for 'Black Forever' — is an Atlanta-bred and -based streetwear brand built on the conviction that Black culture is not a trend: it's forever. Relaunched as a full streetwear brand in the summer of 2020 in the wake of George Floyd's murder, BLKFRVR grew quickly from a merch concept into a thriving cultural movement rooted in Atlanta's identity. The brand celebrates African-American culture and the vibrant spirit of Atlanta — the 404 — through premium streetwear that honors the city's legacy: the 1996 Olympics, the Atlanta Hawks, Falcons, and Braves. Beyond the clothing, BLKFRVR functions as a platform — organizing fundraisers, sponsoring film screenings, spotlighting local creatives, and building a network that elevates Black excellence. A brand for the culture, by the culture.
